USC’s Jaime Levy talks Hyperloop and UX Strategy at CanUX 2017
The renowned UX strategist makes her CanUX debut in 2017.
Hyperloop Case Study: Where UX Strategy and an Innovative Transportation System Collide
} Nov 4/5, 2017 TBD / 35 MINUTES
User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. It will start with a primer covering topics such as competitive research, validated user research, value innovation, and why you must design a “killer” user experience. Jaime will discuss her recent role in defining the UX Strategy for the futuristic international transportation system called Hyperloop. The general public’s understanding of Hyperloop is that it is a high-speed rail concept originally put forth by entrepreneur Elon Musk (SpaceX, Tesla, Paypal, etc.) back in 2013. But the bigger story is that this revolutionary transportation system using pressurized capsules riding on air cushions is just a small part of a complex customer experience.
The ultimate goal of the Hyperloop initiative is to dramatically improve how people transport themselves either locally or globally by making the time they spend traveling more productive and cost-efficient. The “big picture” solution is a unified network of digital touchpoints where shared big data and interwoven dashboard/app interfaces are seamlessly connected across multimodal transportation systems (i.e. bikes, tuk-tuks, ride-sharing services, self-driving cars, planes and the future Hyperloop rail system). This fundamentally required a UX strategy that sought to optimize travel for all people by disrupting outdated transportation-based mental models and introducing innovative business models. The case study illustrates how Jaime led a UX apprenticeship program for Hyperloop Transportation Technologies, a company formed using a crowd collaboration approach. Her team was charged with ideating and creating prototypes for a multitude of user experiences to help push this moonshot project forward.
Speaker Bio: Jaime Levy
Jaime Levy is an author, university professor and a user experience strategist. For more than 25 years, Jaime has been a pioneer in the creation of innovative digital products and services. She currently runs a UX design and strategy consultancy, JLR Interactive, in downtown Los Angeles, CA. Jaime also teaches a graduate-level course on UX design and strategy at USC’s Viterbi School of Engineering.
In 2015, she published her top-selling O’Reilly Media book UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy. A number of online video courses that supplement the book are available online at O’Reilly Media.
Before the internet, Jamie created the first electronic magazine on floppy disk in 1990. In 1993, she worked with EMI Records where she designed, animated, and programmed the first commercially released interactive press kit (IPK) for Billy Idol’s Cyberpunk CD digipack. She also founded Silicon Alley-based start-up Electronic Hollywood, a company focused on web design, interactive advertising, and original content development.
Jaime has previously done work for companies like Razorfish, Crispin Porter + Bogusky, Cisco Systems, Sony and many more. She is a frequent speaker at major design and innovation conferences worldwide, and conducts public workshops and in-house training courses.
For more info, you can follow Jaime on on Twitter @jaimerlevy
*Image credit: Paul Vachier