Sydney’s Adam Faulkner Will Teach UX Research in 2022

Practice your UX research skills with this hands-on workshop at CanUX 2022.

 Workshop F1: QQQ: Quant/Qual/Quant/
} Nov 4, 2022   8:30am – 12:30pm

More and more, we are being called upon to interpret complex data to identify, inform and facilitate research. Then, once the qualitative research has been completed, we are needing to re-quantify our insights in a meaningful, tangible, metrics based approach. This workshop seeks to provide you with an understanding of how quantitative data analysis, such as google analytics, can help you identify personas, flows and key tasks to effectively facilitate qualitative research.

When research is complete, knowing how to then reapply quantitative insights from qualitative research is critical in creating an evidenced based approach to findings. This workshop will provide you with the knowledge, process, research plans and templates that will help you go from quantitative analysis, qualitative facilitation to quantitative insights and deliver richer, deeper research insights and improved experiences for users.

This workshop is designed to help you improve how you identify and translate research into evidenced based design by focusing on:

• Critical analysis (Analytics, Industry + Competitive Review)
• Identification and persona recruitment
• Development of unbiased research plans
• Passive and active listening techniques
• Interview facilitation and synthesis
• Developing a common tagging taxonomy
• Uncovering evidence-based insights

  Presenting to stakeholders

The workshop includes many real life case studies, recommended tools and templates for you to use in your own research. Having a solid foundation for your research improves the outcomes for your users. It will be an active learning workshop with activities designed to scaffold and enable you to utilize these techniques in your current workplace, team or research.

 Speaker Bio: Adam Faulkner

Aussie Adam Faulkner is the Experience Design Director at Sydney-based experience design agency blueegg.
Coming from a background in science (pharmacology), Adam has crafted a career in research and design that has focused on validated, evidenced based insights that seek to improve experiences of users. Adam found his way into user experience through physical product design in the healthcare sector at Sony, with a focus on improving the patient and clinician experience within ICU’s across Australia and South East Asia.

He is also no stranger to Canada, having spent time working with Blackberry and looking after partnerships and the app store in the Oceania region.. Since starting blueegg 10 years ago, Adam has been involved with a number of organizations focused in a diverse range of industries including Government Agencies, FMCG, Sports, Fintech, Science and Agritech. He has also delivered talks all across the globe focused on improving research techniques.

Aside from research and design, Adam absolutely loves drinking and distilling gin, the odd cocktail and getting out for a ski or sail whenever there is an opportunity.

For more info, you can follow Adam on Twitter @faulkner or you can find him on LinkedIn.

*Image credit: Adam Faulkner