MURAL’s Jim Kalbach Will Keynote CanUX in 2018

Another fantastic keynote is on deck for CanUX 2018

 W3: Using Jobs To Be Done to Create High-Value Products and Services
} Nov 2, 2018   1:30pm / 3.5 Hours

The concept of jobs to be done (JTBD) provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma. It’s a straightforward principle: people “hire” products and services to get a job done. Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the approach has gotten a lot of attention recently. Still, practical ways to applying the concept of JTBD in real-world settings is largely missing.

This workshop is designed to give you concrete, practical skills use can use to apply JTBD to create high-value products and services. We’ll work in groups to get hands-on experience and have lively conversations.

Here’s what we’ll cover:

• Brief background on core concepts of JTBD
• Using JTBD to structure user research and find opportunities
• How to apply JTBD to product design and development
• Extended uses of JTBD

After this session you’ll be able to:

• Understand core concepts of JTBD
• Apply JTBD to current projects and efforts at work
• Extend the ways in which you view customers

This session is geared for advanced designers and strategists looking to further understand the concept of JTBD and being able to work with the approach in a practical way.

 Peace is Waged with Sticky Notes
} Nov 3-4, 2018   TIME TBA

Framing a user experience map is tricky, as we have to determine what to show from research, as well as what to leave out. How do we determine the best approach to structure and organize our maps and will design have a greater impact beyond a commercial setting? That’s what Jim Kalbach, author of Mapping Experiences, pondered when an organization dedicated to countering violent extremism approached him to facilitate a journey mapping workshop.

In this talk, Jim shares his story of applying design thinking techniques and experience mapping to a very real-world problem: hate. He will explore the parallels between dealing with people caught up in business organizational silos and those emerging from violent extremist factions. Each group, whether in a business setting or not, will have their own language, tools, methods and perspectives.

 Speaker Bio: Jim Kalbach

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Customer Success at MURAL, a leading online digital whiteboard. Prior to returning to the US in 2013 after fifteen years in Germany, Jim also held the title of Head of Information Architecture with Razorfish in Germany, and was UX Strategist at USEEDS, a design and innovation agency in Berlin. Jim has worked as a design leader with large companies, such as eBay, Audi, SONY, Elsevier Science, LexisNexis, and Citrix.

Jim was co-founder and long-time organizer of the EuroIA conference. He also co-founded the IA Konferenz in Germany, another leading UX design event. Previously, he was also an editor with Boxes and Arrows and served on the advisory board for the IA Institute in 2005 and 2007. In 2007, Jim also published his first full-length book, Designing Web Navigation (O’Reilly). His second book, Mapping Experiences (O’Reilly) was released in 2016.

Jim holds a master’s degree in library and information science and a master’s degree in music theory and composition, both from Rutgers University. When he’s stepping away from the UX world, Jim plays jazz bass in jam sessions and combos in Jersey City, NJ.
He blogs at experiencinginformation.com .

For more info, you can follow Jim on on Twitter @jimkalbach

*Image credit: Jim Kalbach