Kate Tarling Is Our First CanUX 2025 Keynote Speaker

A renowned service design leader will talk service strategy in 2025.

 The Service Organization
} Oct 3, 2025 9:00am

Many of us inside large orgs work hard to improve user experience or design better services, only to be thwarted by the organization itself, its governance processes, the separation between teams, unhelpful leadership behaviour or lack of shared goals. What if instead of designing these individual services to work better, we instead designed our entire organizations as end to end services, to work together as more of a whole?

This talk will bring to life what it means to be a true service organization and what these orgs get as a result, with practical examples and ideas for how to actually do it

 Speaker Bio: Kate Tarling
 Service Strategy

Based in London (UK), Kate Tarling is the author of the best selling The Service Organization: How to Deliver and Lead Successful Services, Sustainably (2023). She works with global companies, public sector bodies and non-profits organizations to develop the conditions for everyone to deliver better services, including working practices, governance processes, service performance and leadership activities.

She does this through advisory and training, and works closely with boards, executives and teams as CEO and founder of The Service Org Group. She previously held senior service leadership roles in the UK government and the service industry.

Kate has spoken and guest lectured on service organizations, design and leadership at Harvard University, Google, the Estonian Government, the British Institute for Government, Ravensbourne University London and the Royal College of Art.

Follow Kate on LinkedIn

*Image credit: Kate Tarling