Patricia Nadeau Will Tackle IA, AI and Gaming in 2025

What’s unique about the UX of game content creation tools?

 The Game Asset Creation Pipeline
} Oct 4, 2025 TBD / 30 MINUTES

The game asset creation pipeline requires the orchestration of three key aspects of ergonomics: tools (technology), roles (human), and business processes (organization). Sharing, reuse, generation, and production can flow optimally—provided that the experience of game creators, as well as asset accessibility and discoverability are taken into account.

But what happens when you add generative AI into the mix? Through a concrete case study, this presentation explores how game assets information architecture and retrieval significantly impacts the creation of video games.

 Speaker Bio: Patricia Nadeau
 IA AI Gaming

Patricia Nadeau is a senior user researcher at Ubisoft in Montreal, focusing on game content creation tools. She is also a global co-lead in the company’s Product UX Community of Practice, collaborating with approximately 80 employees worldwide to share best practices.

A seasoned problem-solver with over 20 years of experience in the field, she started her career as an R&D fellow at a Montreal smart bracelet startup, then became a consultant for major clients like IKEA, before joining Ubisoft in 2017. Patricia also enjoys sharing her passion for research and design as a lecturer at Montréal Polytechnique and HEC Montréal.

Follow Patricia on LinkedIn .

*Image credit: Patricia Nadeau and generative AI.