Rachel and Amanda are our first ever speakers from North Carolina.

 Confessions of an Ex Unicorn
} Time: TBA / 35 MINUTES

The mythical UX unicorn; we’ve all felt the pressure to become one, and many of us have gained or are actively pursuing unicorn status. But do we truly need to be masters of the entire UX spectrum? What happens if the path isn’t all the glitter and rainbows you were expecting? Or you start down the path and discover you hate having a horn? We’ve captured ex unicorns to discuss the benefits of a multidisciplinary education, complications of unicorn life, and varying paths to success.

There has been lots of discussion about why everyone in UX needs to be a unicorn and how to achieve this status. Many companies are expecting that everyone they hire be able to single-handedly cover the entire spectrum of UX roles; nearly every UX job description seems to include everything from usability testing to JavaScript.

The result is that many UX professionals are attempting to be unicorns and either finding themselves unhappy in their process, unsatisfied in their role as a unicorn, feeling unqualified to move forward, or unsure of how to grow their career.

We’re going to reflect on our past experiences to share what we’ve learned; there is value to having a unicorn education and having a broad set of experiences, but we want to be honest about the challenges, too. UX is meant to be a team sport; it can be overwhelming to cover so many disciplines within one role, you can burn yourself out quickly, set yourself up to work alone and there is inherent bias in being the sole researcher, designer, and coder. If you’re responsible for all aspects of UX, you may design something that is easier to develop, or maybe you’ll end up phrasing research questions in a leading way. Having a team allows you to share ideas, give and get critique, build on the experience and perspectives of multiple individuals, and have each member play to their strengths.

Additionally, there are some people who don’t want to be unicorns. Some of us are deeply passionate about research or in love with pushing pixels. While having a working knowledge of all the aspects of UX is helpful, we want to clearly emphasize that one does not need to be a unicorn in order to be successful. We’ll discuss how we’ve evolved our careers over time to best align with our preferences, strengths, and personal goals.

We also want to address those that are trying to hire unicorns, because they aren’t necessarily the best thing for a company. We’ll discuss the situations when unicorns work well and when a company is better off with more specialized roles.

We want to set the record straight that you do not have to reach unicorndom to be successful in UX.

 Speaker Bio: Rachel Daniel

Rachel has been involved in the UX realm for more than a decade and is a self-proclaimed Ex Unicorn. She’s covered everything from visual design to user research, interaction design to coding, and usability testing to prototyping. Rachel now manages a multidisciplinary team as Director of UX at MaxPoint, a leading business intelligence and digital marketing company that enables national brands to drive local, in-store sales.

Over her long career, Rachel has worked at companies large and small, producing award-winning designs, growing collaborative teams, providing ongoing training, and crafting user experiences for a variety of products and applications. She has been influential in the UX community by sharing her knowledge internationally and locally at conferences such as Interaction South America, UX Scotland, Big Design, The UX Lab NYC, and Ladies That UX. When not producing high-caliber designs or mentoring team members, Rachel looks for every opportunity to travel the world.

For more info, you can follow Rachel on on Twitter @RainbowliciousD

 Speaker Bio: Amanda Stockwell

Amanda Stockwell is an experienced user experience research and strategy consultant. She has focused most of the last decade focused on finding innovative ways to understand end users and embed that knowledge into the design process and business strategy of companies large and small. She’s lead teams that provides research, design, and UX strategy services and now runs her own consulting practice. She also has unique career advancement insight from her tenure at a top recruiting company. Amanda frequently writes and speaks about her experience and loves helping others craft their UX career. She has a human factors background and an engineering degree from Tufts University.

When Amanda is not performing UX magic, you can find her teaching fitness classes, drinking mojitos, and sunbathing with her spoiled pooch, Bromer.

For more info, you can follow Amanda on on Twitter @MandaLaceyS