We’re thrilled to add Samantha Soma to our 2013 lineup

Samantha is our second GE speaker of 2013.

The Essential Element of Great Design Teams
Nov 9, 2:45pm / 30 MINUTES

Need a guaranteed way to produce better design results? Your most important people are sitting right next to you, frequently overlooked in the excitement of solving the design challenge you’ve been hired to tackle. Whether you’re co-located, or collaborating across the globe, understanding how you and your team work together is a design skill that’s as valuable as choosing the right users to interview, or knowing how to use the tools. Wherever you are in your career journey, this session will help you understand whom you’re designing with, so that you can turn your attention to what you can design together.

Speaker Bio: Samantha Soma

Samantha Soma manages the rapidly-growing user experience and design community at GE in San Francisco. She is responsible for evangelizing design strategy, and helping design and development teams interact better, learn from each other, and engage across the global organization.

Samantha came to GE with a Ph.D. focused on conflict resolution and community development. She has amassed a broad array of skills developed in diverse fields such as consumer and healthcare design research, divorce and family mediation, computer science textbook publishing, eldercare, university education, perfumery, and diversity training. She is committed to improving people’s lives through contextual analysis, conversation, empathy, and design.

You can follow Samantha on Twitter @sisoma

*Image credit: CanUX & Elida Arrizza