Outwitly’s Sara Fortier will feature at CanUX 2023

More Canadian content is on the way in 2023.

 Unlocking the Full Potential of UX: Mastering Stakeholder Buy-In
} Nov 3-4, 2023 TBA / 30 MINUTES

If UX researchers are detectives of the “bad,” “poor,” and “unmet,” then UX designers are superheroes saving the day with brilliant solutions to make the world better. We are spoiled to operate in these two roles: 1) find the problems and 2) solve the problems. What could be better!? We get to skip the messy in-between. The reality is that transforming services and delivering great experiences requires much more: execution, buy-in, training, communication, etc. Yet, these aren’t skills UXers are trained in.

This presentation will provide UX professionals with the tools they need for achieving buy-in and driving change.

How to identify, navigate, and overcome company politics quickly.
The “Spheres of Influence” in UX and how to leverage them.
Ensuring alignment throughout the project lifecycle.
ROI-focused communication: Dropping the jargon, talking business, and handling common objections.
Essential soft skills for UXers to affect change and gain buy-in.

 Speaker Bio: Sara Fortier

Sara Fortier is the CEO of Outwitly Inc.., a woman-owned UX and service design consultancy based in Canada that helps clients create better products and services across diverse sectors. Sara has 12+ years of experience in UX design and research including 4 years in Silicon Valley. She has grown Outwitly into a multi-million-dollar organization and has delivered exceptional experiences serving big government and Fortune 500 clients including Apple, Microsoft, Telus and AT&T. .

For more info, you can follow Sara on LinkedIn.

*Image credit: Sara Fortier