A must-see keynote in 2014: Steve Krug

We are absolutely thrilled to have best-selling author Steve Krug join us in 2014.

You’re NOT Doing Usability Testing? Are You… Nuts?
Nov 8, 3:30pm / 55 MINUTES

Anyone who’s tried doing it can tell you that usability testing is the best way–by far–to ensure that what you build (whether it’s a web site, a mobile app, desktop software, or anything else) is as good as it can be. But most people still think that usability testing is complicated, costly, and time consuming. That can be true if you hire someone to do it for you. But Steve Krug will show you that you can–and should–be doing it yourself, and that DIY testing is simple, inexpensive, fast, and most of all, effective.
Based on the method he described in his second book, “Rocket Surgery Made Easy“, Steve’s presentation will include a live usability test so you can see just how simple it can be.

Speaker Bio: Steve Krug

Steve Krug (pronounced “kroog”), the man largely responsible for introducing an entire generation to web usability, is best known as the author of the industry-shaping “Don’t Make Me Think: A Common Sense Approach to Web Usability“, (New Riders, 2000). A must-read not just for usability professionals but everyone with a web presence, “Don’t Make Me Think” is now in its third edition and has over 400,000 copies in print, spanning 20 languages. A decade later, Steve’s second book, titled “Rocket Surgery Made Easy” (New Riders, 2010), aims to pick up where the first book left off and show you how to actually conduct usability tests.

Steve also runs Advanced Common Sense, a successful web usability consultancy based in the Boston, MA area which he describes as “just me and a few well-placed mirrors”.

Steve first entered the world of usability in 1989, when he stopped his decade-long foray in writing computer manuals and followed what he calls “his more ambitious friends” in switching his focus to usability testing and interface design so he could also fix problems instead of just explaining them. Since then, he’s logged 20+ years of evaluating and improving interfaces for a wide variety of clients, primarily in online services and the Web, including Apple, AOL, NPR, Netscape, Bloomberg.com, Lexus.com and many others.

When he’s not writing or consulting, Steve is a Rosenfeld Media resident expert running usability workshops, speaks at industry conferences, watches old episodes of the hit TV-series “Law & Order” and spends an hour a day on Wikipedia and IMDB.

You can follow Steve on Twitter @skrug